Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
14 Conjure
Role
Positioning
Team
Gabby Lord
Lauren Wong
Malik Adán
Manuel Dilone
Myra El-Bayoumi
Pedro Veneziano
Tom Longo
Veronica Höglund
Virgilio Santos
Whitney Badge
Studio
CharacterConjure, a furniture rental startup, came to us to reimagine their brand and better connect with their audience. We shifted the focus from affordability to the deeper meaning of home as a reflection of life’s changes. From a new name, Conjure, to a brand identity rooted in the idea of Becoming your own, we brought their purpose—making home evolve with you—to life.
Drawing inspiration from life’s “chapters,” the identity captures the imagination and tactility of moving to a new city, developing personal style, and creating cherished memories. With beliefs like Home is who we are and We choose to evolve, Conjure’s refreshed approach celebrates the beauty of change.