Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
05 Conjure
Role
Positioning
Team
Gabby Lord
Lauren Wong
Malik Adán
Manuel Dilone
Myra El-Bayoumi
Pedro Veneziano
Tom Longo
Veronica Höglund
Virgilio Santos
Whitney Badge
Studio
CharacterCollaborating with Conjure, a furniture rental startup, we transformed their brand positioning. We shifted the conversation from the cost of renting to the significance of evolving one's home, inspiring changes from a new name (Conjure) to the “chapters of life” in visual design. This idea infused the new identity with the imagination and tactility associated with moving to a new city, finding a sense of place, developing personal style, and creating cherished memories, ultimately revolutionizing Conjure's approach in the greater New York area.
See it live.