Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
06 Gatorade 5v5
Role
Copwriting
Team
Vinay Mistry
Sara Martin
Chloe Jensen
Leah Ratcliffe
Matt Cox
Steph Wright
Hayley Cumming
Connor Bannister
Studio
DesignStudio LDNGatorade approached DesignStudio with a challenge to design the brand and messaging for their Gatorade 5v5 football tournament, aimed at young athletes around the world.
The core brand idea, “Level Up,” drew from both gaming and sports culture, inspiring athletes with phrases like “Power up” and “Fuel up.” I crafted messaging that not only captured the competitive spirit but also made the experience feel gamified and dynamic. The tone was energetic and empowering, reflecting the journey through the tournament. With animated badges and unique typography, the messaging helped tell the story of progression and ultimate success, while staying true to Gatorade’s bold and authentic identity.