Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
04 Going
Role
Positioning
Naming
Verbal Identity
Copywriting
Team
Corey Lewis
Eric Ng
Magali Johnson
Paddy Blake
Tyler Eldridge
Mo Hy
Svyat Vishnyakov
Studio
DesignStudio NYScott’s Cheap Flights started in 2015 as a simple newsletter for family and friends. Fast forward to today, and it’s a platform with over 2 million members, a robust website, search engine, newsletter, and an app on the way. With a growing team and an expanded mission beyond just cheap flights, the brand needed a fresh strategy, name, and identity to reflect how far they’d come.
We uncovered the idea of Invite the Unexpected, encouraging travelers to embrace spontaneity and explore the world in new ways. To capture this spirit, we rebranded Scott’s Cheap Flights as Going—a name that inspires curiosity and reflects their mission to open the world to everyone through more than just great deals.
See it live.