Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
--
Email
Linkedin
Instagram
03 Going
Role
Positioning
Naming
Verbal Identity
Copywriting
Team
Corey Lewis
Eric Ng
Magali Johnson
Paddy Blake
Tyler Eldridge
Mo Hy
Svyat Vishnyakov
Studio
DesignStudio NYThe uniqueness of Going lies in its ability to unveil the world for its members. Through conversations with employees, stakeholders, and both longstanding and recent members, we discovered the concept of 'Invite the Unexpected.' This ethos encourages users to embrace spontaneity, daring them to spin the globe and seize exciting travel deals to explore new destinations.
See it live.