Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
08 Grand Slam Tennis
Role
Positioning
Architecture
Verbal Identity
Copywriting
Team
Alex Johns
Annabel Engels
Bianca Kehoe
Diane Dear
Diasy Grice
Rahul Ramanuj
Sinead Kirby
Studio
DesignStudio LDNGrand Slam Tennis, home to prestigious events like Wimbledon, the US Open, the Australian Open, and Roland Garros, needed a unified internal identity that still allowed each tournament to shine on its own. Our team created a brand platform that balanced both individuality and cohesion, giving each tournament the spotlight while uniting them under a single, elite framework.
With a refined personality that suits the world of top-tier tennis, the brand emphasized the collaborative spirit of the Grand Slam. The rallying cry, "Together, we champion," captured this sense of unity, while ensuring each event maintained its distinct identity within the Grand Slam Tennis family.