Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
06 Grand Slam Tennis
Role
Positioning
Architecture
Verbal Identity
Copywriting
Team
Alex Johns
Annabel Engels
Bianca Kehoe
Diane Dear
Diasy Grice
Rahul Ramanuj
Sinead Kirby
Studio
DesignStudio LDNGrand Slam Tennis, housing prestigious events like Wimbledon, the US Open, the Australian Open, and Rolland Garros, sought an internal identity that seamlessly unified all four tournaments. Our team developed a brand that serves as a versatile platform, allowing each tournament to shine individually. Embracing a reserved personality tailored to elite tennis, the brand framework ensured the tournaments took center stage. The rallying cry, "Together, we champion," encapsulated the collaborative spirit, emphasizing unity while giving each event its rightful spotlight within the Grand Slam Tennis organization.