Andie Wexler is a brand strategist, writer, and editor who makes work for real people.

Currently: 
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler  

Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons

Strengths: 
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation

Press:
A Change of Brand, The Brand Identity, The Subtext

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Email
Linkedin
Instagram

02 iyo


Role
Positioning
Verbal Identity 
Web copy

Team
Aaron Marks
David Fiz
Patrick Torres
Darkroom Engineering

Studio
Studio Freight World, say hello to iyo. The computer for your ears. 


Born from former leaders at X, Google’s moonshot factory, iyo emerged with a mission to redefine personal computing. Entrusting Studio Freight, iyo sought a robust brand identity and captivating landing page for both the company and its inaugural product. We collaborated with iyo to craft a brand centered on "inner worlds" and the mantra of being "your most fulfilled self," supported by pillars of clarity, control, and connection. Together, we crafted a brand identity, and two landing pages, that showcase how iyo is redefining personal computing.

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