Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
01 JVN
Role
Positioning
Verbal Identity
Product Naming
Team
Caroline Jones
Claudia DiMartino
Emily Hofmeyer
Lauren Wong
Malik Adán
Pedro Veneziano
Sarah Blumenstein
Tish Evangelista
Studio
Character
Renowned hairstylist and Queer Eye sensation, Jonathan Van Ness, envisioned creating a haircare brand that seamlessly integrates inclusivity and sustainability into the realm of sophisticated, contemporary, salon-quality haircare. Our collaboration involved shaping a brand identity that not only showcases JVN's personal values and expertise but also extends a warm invitation to everyone to embrace the goodness of caring for their hair, the planet, and each other.
See it live.