Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
01 JVN
Role
Positioning
Verbal Identity
Nomenclature
Copywriting
Team
Caroline Jones
Claudia DiMartino
Emily Hofmeyer
Lauren Wong
Malik Adán
Pedro Veneziano
Sarah Blumenstein
Tish Evangelista
Studio
Character
Jonathan Van Ness, the fan favorite hairstylist on Netfix’s Queer Eye, wanted to create a haircare brand that champions clean beauty while embracing individuality. The ask was to build a brand that feels as inclusive and sustainable as it is high-quality and modern—a space where everyone’s beauty is celebrated, and never overlooked.
We collaborated with JVN to craft a brand identity rooted in the idea Worthy of your beauty. Reflecting JVN’s values and expertise, the platform invites people to step into a new hair world—one that listens to their needs, uses plant-based, environmentally-friendly ingredients, and celebrates every strand while caring for the planet and each other.
See it live.