Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
03 Mozilla
Role
Positioning
Architecture
Verbal Identity
Copywriting
Team
Eric Ng
Joe Hewitt
Kris Louie
Rachel Honigman
Tyler Eldridge
Studio
DesignStudio NY
Visual ID by JKR Global
We positioned Mozilla as the antidote to a digital world dominated by big tech, recognizing the exhaustion and loss of control felt by individuals. Mozilla offers an alternative future, empowering users to reclaim ownership of their internet experience through openness and transparency.
With the rallying cry "Reclaim the internet," Mozilla inspires users to challenge the status quo, embrace innovation, and take control of their online lives, shaping a user-centric internet where truth and personal ownership reign.
See it live.