Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
10 Mozilla
Role
Positioning
Verbal Identity
Copywriting
Team
Eric Ng
Joe Hewitt
Kris Louie
Rachel Honigman
Tyler Eldridge
Studio
DesignStudio NY
We positioned Mozilla as the antidote to a digital world controlled by big tech, acknowledging the exhaustion and loss of control experienced by individuals. Serving as the people's platform, Mozilla offers an alternative future where everyone can reclaim ownership of their internet experience through openness and user empowerment. By rallying users to speak truth to power, embracing transparency, and fostering a continuous cycle of innovation, Mozilla aims to reshape the digital narrative and create a user-centric internet where individuals can truly own their online lives. We coined a rallying cry, “Reclaim the internet,” to empower users to see what they want and know what's true in the digital realm.