Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
08 Section
Role
Positioning
Verbal Identity
Copywriting
Team
Alexis Sellal
Magali Johnson
Jack Wimmer
Jackie Rodriguez
Kris Louie
Maricruz Meza
Paddy Blake
Ryan Su
Studio
DesignStudio NYSection, founded in 2019 by Professor Scott Galloway, is revolutionizing business education by democratizing elite leadership curriculum and challenging traditional exclusivity. In collaboration, we crafted a brand narrative and visual identity that reflects this innovative approach. With the mission 'To make ambition burn brighter,' Section positions itself as a crucible for the ambitious, inspiring learners to explore and apply compelling business ideas. The brand design embodies this strategy, juxtaposing a conventional Business Layer with a reactionary Point of View Layer.
See it live.