Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.

Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons

Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight

Services
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy

Verbal Identity
Copywriting
UX Strategy
Growth Strategy


Press:
A Change of Brand, The Brand Identity, The Subtext

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Email
Linkedin
Instagram

05 tabs
Role
Verbal Identity
Content/UX Strategy
Copywriting 

Team
Aaron Marks
Alan Alanis
Jordan Hetzer

Studio
Studio Freight
tabs made waves with their viral sex chocolate and is now launching a full line of mood-boosting supplements. We created a bold new brand identity, messaging, and website to reflect their playful, indulgent ethos.

With the mantra “More vibes, more feelings, more everything,” Tabs empowers people to embrace life to the fullest, guilt-free. The nostalgic logo and design elements nod to classic cigarette ads, reimagined to inspire indulgence without compromise.


See it live.