Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
13 Tempo
Role
Positioning
Campaign
Team
Andrew Glendinning
Andrew Mitchell
Ben Pham
Jerome Louisick
Lauren Wong
Madison Bencomo
Ollie Ralph
Whitney Badge
Studio
CharacterDuring the COVID-19 pandemic, as gyms shut down, Tempo, a home gym system, needed to redefine its brand. We crafted a positioning that linked the product’s features with the founders’ core beliefs, capturing the global desire for progress while confined to home. This narrative sparked a rebrand and video campaign that resonated with an audience craving fitness innovation.
Tempo’s brand idea, “Made for you is made for progress,” reflects its mission to unlock each person’s potential. With a focus on personalized journeys and visible progress, Tempo empowers users to grow, step by step.