Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
09 Tempo
Role
Positioning
Team
Andrew Glendinning
Andrew Mitchell
Ben Pham
Jerome Louisick
Lauren Wong
Madison Bencomo
Ollie Ralph
Whitney Badge
Studio
CharacterIn the throes of the COVID-19 pandemic, when gym doors slammed shut, Tempo, a home gym system, faced a pivotal moment. Tasked with crafting a brand positioning that would not just make waves but create a seismic impact, we wove a narrative that seamlessly linked the product's standout features with the founders' core beliefs. Rooted in the collective yearning for progress in a world confined to homes, this narrative served as the catalyst for an electrifying visual and verbal rebrand, a dynamic new website, and an expansive video-centric brand campaign that not only spoke volumes but resonated deeply with a global audience craving fitness innovation during uncertain times.
See it live.