Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
07 Vella Bioscience
Role
Creative Strategy
Verbal Identity
Category Definition
Team
Brandi Steele
Claudia Di Martino
Lauren Wong
Marlena Ryan
Tish Evangelista
Studio
CharacterVella Bioscience emerged with a vital mission: make women orgasm more. Engaging in the development of a verbal identity, we immediately embarked on crafting a voice that exuded allure and dynamism. Our focus was to encapsulate the brand's essence, positioning it as a pioneer putting science in the service of every woman's sexual empowerment. The mantra "Your pleasure, your power" became the heartbeat of Vella Bioscience, emphasizing the brand's commitment to amplifying women's pleasure and autonomy through scientific innovation.
I supported Marlena with defining the voice, but the copy and messaging is all them!
See it live.