Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.
Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Studios:
DesignStudio NYC & LDN, Character, Red Antler, R/GA, Studio Freight
Services:
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy
Verbal Identity
Copywriting
UX Strategy
Growth Strategy
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
10 Vella Bioscience
Role
Creative Strategy
Verbal Identity
Category Definition
Team
Brandi Steele
Claudia Di Martino
Lauren Wong
Marlena Ryan
Tish Evangelista
Studio
CharacterVella Bioscience was created with a bold mission: to help women experience more pleasure. From the start, we worked closely to shape a verbal identity that felt dynamic and captivating, reflecting the brand’s focus on sexual empowerment through science. With the mantra "Your pleasure, your power," Vella's voice emphasizes its commitment to enhancing women’s pleasure and autonomy.
While I supported Marlena in defining the voice, the copy and messaging were crafted by them! The result is a brand that pioneers a new approach to women’s sexual well-being, with a focus on science-backed innovation and empowering pleasure.
See it live.