Andie Wexler is a brand strategist who consults, advises, writes for, and genuinely enjoys (most) brands.

Selected clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons

Studios:
Studio Freight, DesignStudio NYC & LDN, Red Antler, Character, R/GA

Services
Research
Workshop Design & Facilitation
Brand Strategy
Design Strategy

Verbal Identity
Copywriting
UX Strategy
Growth Strategy


Press:
A Change of Brand, The Brand Identity, The Subtext

--

Email
Linkedin
Instagram

01 JVN

Brand positioning, identity, and messaging for Jonathan Van Ness's game-changing haircare line.

Read more
Category:
Hair Care



02 iyo 

Brand positioning, identity, and website for the ultimate computer for your ears.

Read more
Category:
AI Technology



03 Mozilla

Positioning, verbal identity, and messaging for the people’s internet.

Read more
Category:
Open-Source Technology




04 Going

Positioning, a new name, identity, and messaging for Going (fka Scott’s Cheap Flights) – the go-to platform for unearthing budget-friendly flights.

Read more
Category:
Travel





05 tabs

Brand narrative, identity, and website for a supplements brand that celebrates indulgence without guilt.

Read more
Category:
Health & Wellness




06 Gatorade 5v5 

Copywriting for the Gatorade 5v5 soccer—sorry, football—tournament.

Read more
Category:
Sport





07 Brex AI

Identity, messaging, and event collateral for the frontrunner in AI-powered finance solutions.

Read more
Category:
Fintech 



08 Grand Slam Tennis 

Positioning, architecture, identity, and messaging for the organization that brings together Tennis’s most prestigious tournaments.

Read more
Category:
Sport





09 PolyAI

A digital experience that captures the frustration of traditional customer service automation.

Read more
Category:
AI Voice Technology




10 Vella Bioscience

Verbal identity and category definition for a women’s pleasure serum intended to increase the likelihood of a female orgasm. 

Read more
Category:
Sexual Wellness





11 Section

Positioning, identity, and messaging for Scott Galloway’s Section; an online program making elite business education accessible to all. 

Read more
Category:
Education





12 Operator

Identity, messaging, a hype video, and a website for Operator—the brand bringing quality connection back to sales.

Read more
Category:
Sales Technoloy




13 Tempo

Positioning for an award-winning at-home workout studio offering weights, trainer-led workouts, and personalized feedback—all in the comfort of your home.

Read more
Category:
Fitness





14 Conjure

Positioning, a name, identity, and messaging for a startup with a new idea for home furniture ownership.

Read more
Category:
Home



15 Women in Innovation

Positioning, messaging, and identity for a community of innovators forging pathways for all women to have a seat at the table.

Read more
Category:
Tech