Andie Wexler is a brand strategist, writer, and editor who makes work for real people.
Currently:
Director, Strategy & Writing at Studio Freight
Formerly:
Character, DesignStudio, Red Antler
Most notable clients:
Airbnb, Brex, Biossance, Converse, Gatorade, Grand Slam Tennis, Jonathan Van Ness, Microsoft, Mozilla, Netflix, P&G, Tom Ford, William Grant & Sons
Strengths:
Brand Positioning
Campaigns
Concepting
Copywriting
Design Strategy
Ethnography
Naming & Nomenclature
Qualitative Research
Verbal Identity
Workshop Design & Facilitation
Press:
A Change of Brand, The Brand Identity, The Subtext
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Email
Linkedin
Instagram
01 JVN
Brand positioning, identity, and messaging for a revolutionary haircare line from Jonathan Van Ness.
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02 iyo
Brand positioning, identity, and a website for the computer for your ears.
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03 Going
Positioning, a new name, identity, and messaging for Going (fka Scott’s Cheap Flights) – your go-to platform for unearthing budget-friendly flights.
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04 Brex AI
Identity, messaging, and event collateral for the leader in AI-driven finance solutions.
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05 Conjure
Positioning, a new name, identity, and messaging for a venture-backed startup revolutionizing home furniture ownership.
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06 Grand Slam Tennis
Positioning, arhitecture, identity, and messaging for the organization that unites Tennis’ most elite tournaments.
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07 Vella Bioscience
Verbal identity and category definition for a women’s pleasure serum intended to increase the likelihood and experience of a female orgasm.
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08 Section
Positioning, identity, and messaging for Scott Galloway’s Section; an online program making elite business education accessible to all.
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09 Tempo
Positioning for an award-winning at-home workout studio that comes complete with weights, trainer-led workouts, and personalized feedback.
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10 Mozilla
Positioning, verbal identity, and messaging for the people’s internet.
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11 WIN
Positioning, messaging, and identity for a community of innovators forging pathways for all women to have a seat at the table.
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